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A Global, Omnichannel Future for Kylie Cosmetics

The brand will enter new geographies and product categories, says CEO Andrew Stanleick.

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By: TOM BRANNA

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This week, Kylie Cosmetics rolled out new formulas that are vegan, cruelty-free, gluten-free, paraben-free and free of more than 1,600 other ingredients. But new CEO Andrew Stanleick insists more changes are on the way. As reported in Happi, Coty acquired a majority stake in Kylie Cosmetics in 2019.  According to Stanleick, it's all about giving consumers the ability to access Kylie Cosmetics through every channel. Going forward, the brand is  partnering with Ulta Beauty and Nordstrom...

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